.Article Views: 15.Ever wondered how an electrical designer ends up running an influencer advertising and marketing system? Jonathan Eg, CEO of Partipost, spills the herbal tea on The Adrian Program.Secret takeaways:.Why exchanging protocols led to being alone (as well as a career pivot).The magic formula: genuineness + consistency = influencer results.B2B influencer advertising in Asia: It is actually happening, but little by little.AI influencers: Cool, but most likely won't substitute your BFF's Instagram.The payment complication pestering influencer marketing (and exactly how Partipost is actually tackling it).Fun fact: Jonathan's papa looks forward to Mondays. Yes, you go through that right.Income: The influencer advertising yard is advancing faster than you may claim "swipe up." From micro-influencers to AI characters, the game is altering-- yet legitimacy still preponderates.So, just before you write off that buddy along with 200 fans as "not prominent," bear in mind: in the world of nano-influencers, your bestie might only be the next large point.Listen for more influencer ideas and possibly grab a tip or two for your very own Instagram game!